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In people's minds, the Kodak was a sign of the times. However, in 2010 Kodak seems to

Kodak: irresistible decline

2009 .. 6 months, Kodak announced that it would cease production has a 74-year-old Kodachrome brand film.

last century, the film industry, i.e. starting to prove the downturn, Kodak to the digital business transformation began in the shareholder complaints from the gradual advance. If for an industry, Kodak's turn may be regarded as a sound way. But in the digital application of universal under the Kodak with a very short period of time will be defeated. To 2009 third quarter, Kodak has been four consecutive quarters of revenue decreased by 20%, and 4 consecutive quarterly loss.

two failed restructuring

2005 .. 6 months, Perez (Antonio Perez) as Kodak's chief executive. Over the past more than a century, Kodak has been that the United States business history, the most successful companies. However, Perez took over, the world's largest Film companies have fallen into a storm-ridden situation.

in the world of traditional film market, the rapidly declining when the mouth, Antonio, took office on being viewed as Kodak's accelerated transformation is an important signal that this enterprise has been determined to put their own into the digital age. Prior to Kodak, HP, Perez worked the effectiveness of 25 years,Chanel bag Denim bags 35925, the department led by Hewlett-Packard printer annual profit of 100 billion.

Tenet,Gucci Wallets 208566, Perez namely Kodak has developed five areas: the promotion of digital business revenue increase; effective management of traditional businesses to meet the company's overall operating profit target; to achieve the cost structure changes; lower Sales and administrative expenses a percentage of sales; to achieve excellence in supply chain management.

to achieve from the traditional video to digital video for strategic transformation goals, Kodak launched a large-scale acquisitions, by 2007 had spent about 2.5 billion large amount of money, the acquisition of six digital printing giant,Gucci Wallets 120935-1000, also at the end of 2006 to its medical imaging department to 2.35 billion U.S. dollars sold to Canada's investment company.

2007 .. 12 months, Kodak decided to implement the second strategic restructuring, which is a time for up to 4 years, cost 3.4 billion U.S. dollars in the ambitious plan. The reorganization process, the Kodak cuts of 2.8 million people laid off by as much as 50%. Restructuring goal is clear, the company's business focus shifted from the traditional film business of digital products.

However, the 2008 financial crisis caused by weaker demand, the end of the Kodak short-term recovery. Since the fourth quarter of 2008, the Kodak company's revenue began to enter a rapid decline in the channel. To the third quarter of 2009, Kodak's sales were down 24%, 29% and 29%. Then Kodak announced fiscal 2009 third quarter loss of 111 million U.S. dollars, fourth consecutive quarterly loss, and the results less than Wall Street expected.

slow and radical argument

abnormal slow.

for Kodachrome brand film delisting, Kodak acknowledged that Until the film's sales and profit margins down to the appalling situation, Eastman Kodak was making

Bauguet consulting partner high Janus also believes that Kodak's long-standing tradition of the profit is too nostalgic, missing the best transformation opportunities. Face film of this going to be digital technology compley replacing the industry, Kodak is not in transition will certainly be eliminated; transformation Dongzuoguoda, it will lose its survival cash flow. Kodak has been in both directions on the swing.

this swing is also reflected in the company's top decision-making, including Kodak shareholders of the company's vision is inconsistent. In 2003, the Perez previous Carp announced that Kodak fully to the digital transformation of Kodak to cut 72% of the dividend distribution amount to the emerging digital technology investing three billion U.S. dollars,Louis Vuitton Monogram Denim bag M40063, which was a part of the shareholders of the strong to resist. After several years, Kodak's digital camera market share in the United States had once reached 20%. But the end result of not heartless get rid of traditional business, stop declines.

Until recently, the new Kodak's Greater China President Chen Zhixuan in the His transformation in response to the Kodak digital imaging accusations slow movement, said, Fuji in the Them aware of the film industry is already a dead end industry, the rapid turn off its film production most of the production line, switch and before the business has nothing to do medicine or cosmetics.

store transformation remains slow

2009 .. 7 months, Kodak in China officially launched the This is Chen Zhixuan from Philips

concrete way is to change the Kodak shop in the minds of consumers printing point of impression, will Kodak's printing technology and supplies production frames, wallpaper, calendar and other 60 kinds of goods into the stores where . Meanwhile, all the stores are equipped with Kodak's stores.

should be said that the store transformation project can increase its 6000 earnings Kodak Express Printing shop channel, it can help to resolve long-standing stores Kodak lax control problems, the transformation is a deliberate program.

But reporters have learned that the project from advancing years, to respond to those few,Gucci bag Classic 154395 9643, most of the Kodak Express Printing shop owner in the project is still on the fence. They concern mainly from two aspects to store transformation of the money for costs; second is worried about Kodak's policy of sustainability.

a long-term concern about Kodak's market, told reporters that the Kodak store owner's concern is not unreasonable. Over the years, Kodak Although the use of, including Ye Ying, including the local manager, but on the outside of the U.S. market, power is not complete, so Kodak's China strategy always slow opponents a shot. Moreover, Kodak's future business focus is not clear, store owner of the Kodak naturally will not picked up the pace.

risk warning:

Kodak is the most immediate crisis, after years of annual losses and the recent performance of the huge decline in four quarters, it is still plenty of cash support company restructuring. Kodak in September 2009 received 700 million U.S. dollars of foreign investment, including leading U.S. private equity firm KKR invested about 400 million U.S. dollars, and will receive the Kodak 13% ~ 17% of the shares. We believe that the Kodak brand will not die,Louis Vuitton Monogram Denim bag M95020, but the company continued financing in the future, will be acquired by other companies is still unknown.

grounds out to followers from the boss

As the digital market, Kodak's hesitation, causing it eventually lost this huge market. For this strategic error, Kodak have never denied. Even after 2000, Kodak found that the traditional film market is the digital technology shocks was plummeting, it does not promptly and effectively to change, with a total fantasy film market downturn will not be so quick. Until the hopeless situation, it was a dream party wake up.

look forward to innovation

in this is In's legendary rescue by Andrew Grove, known as the

economic crisis in the past, the company executives can also count on some commercial areas to save the irrefutable truth: such as salaries will rise, not fall; government intervention in business can be profitable ; generous bonus can bring better results. But now the fact is: the company laid off at the same time also pay; understand government complex relationships and expertise in finance, like knowledge, are the corporate business management of the key factors; and the blind pursuit of overly ambitious goals may lead to risks followed.

Lehman Brothers drained; GM, Chrysler bankruptcy protection; Saab has been selling assets ... ... brilliant brand giant is now no longer. What makes them crashing down? Innovation idle, system bloated management rigid ... ... numerous. Although the executives of these enterprises have with these new challenges in a death struggle at the same time trying to find appropriate strategies to meet challenges. But the result was not satisfactory.

success is successful milestone; failure is the failure of the epitaph. 2010, the industry is defined as We are not sure which companies can successfully into the security zone, but they can see which companies may continue to remain silent. Kodak, Simmons, Lexus, Youku, Shenzhen Airlines, they, or the Industrial Revolution of the victim, or the company's change of neglect and who, or technical innovation out of people ... ... 2010, they are unfortunay short-listed.

this issue, And enterprises to grow, as the next process the force of competition. (Jing)

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